“If a Communicator is guided by wishful thinking and pays
attention only to positive feedback, that feedback will do more harm than good”
this very sound piece of advice comes from the book Using Communication Theory
by Sven Windahl, Benno Signitzer with Jean T Olson (Second Edition). The same book also talks about a phenomenon
in Communication referred to as Professionalization
which simply means the tendency by professional communication practitioners
to build their work on professional skills and knowledge, believing that there
is no need to talk to people in the public, because based on their contacts,
the public does not know what is going on. This, the book concludes, may
accurately be referred to as professional arrogance.
This reminded me of developments back home and in particular
the socio-economic challenges that our country Malawi, is going through. For
the record, Malawi is not the only country that is going through serious
economic and social challenges in the world at the moment. Obviously in saying
this, I am not trying to suggest that it is any less painful.
It would be an act of gross naivety and outright insulting
to the intelligent people of Malawi to suggest that they do not understand the
problem, because I have sat in forums where ordinary folks have eloquently
articulated the challenges the country is facing. The problem in my view is
that our leadership since the advent of multiparty democracy have been blinded
by greed, corruption and cronyism, running the country as a personal estate not
paying attention to the strategic interests of the country. If this is not the
case however, I will argue that maybe we have consistently elected the most
inept and incompetent individuals to run the affairs of our beautiful country.
18 years down the line, we still have the humiliating tag of “the impoverished
southern African country” as the opening description of the country by foreign
media.
I know that right now some people are already asking
themselves “kodi ameneyu ndi wachipani
chanji?” (Which political party does he belong to?) as if this means
anything in a country where parties are not based on any ideological
foundations but rather personalities. Where a party can sponsor someone to
become President and then he/she can conveniently dump it into the opposition
and literary create a ruling party from scratch; Where a Party becomes a ruling
party, simply by virtue of its owner ascending to the presidency. As long as Malawi continues on the current
trajectory of worshiping political leaders, the challenges facing the country
will NEVER go away.
Because of our legacy of envy, we are very quick to
celebrate failure. It is as if when a leader has failed the country, some of us
in some twisted way have triumphed. When Bakili Muluzi was finishing his second
term of office, people were so fed up with him that many would have rejoiced to
see him spend some time behind bars. The same thing happened to Bingu, at the
time he died (May his soul rest in peace) many people were so fed up with “him”
that the idea of waiting for 2014 was one that many people were not prepared to
tolerate. Now, almost a year into President Joyce Banda’s tenure there are many
people who are, to put it lightly ‘dissatisfied with her’ and are wishing for
some other individual whoever that may be, to come in and somehow make all the
problems go away with some magic wand I suppose.
The only problem I have with our leaders is that they have
failed to provide leadership not necessarily to take away all the challenges,
but to reform a system that clearly is so impotent that we have to bank our
hopes on Civil Societies and foreign governments to provide checks and balances
in our system. I do not believe that any one individual has answers to all our
problems, but I am definitely sure that the answers to the problems in Malawi
will NEVER come from anywhere except Malawi itself but certain things have to
change.
If we want a cabinet that is not just full of hero
worshipers clamoring to outdo each other in public rallies, then we better take
away this ridiculous idea that a President should just hire and fire cabinet
ministers at will and justify it with a pack of malarkey about powers conferred
by the constitution. These are people who have families to take care of in a
country where unemployment is so rampant that being employed is viewed as some
sort of miracle. Therefore if these people’s livelihood is balanced on a tripod
with the whims of a leader, then they will indeed worship that person and where
will the checks and balances come from. What I am saying is, let us reform our
systems to serve the needs of the country and not continue to perpetuate the
legacy of one party system where Kamuzu is equal to Boma!
And by the way Presidential campaigns here in America have
come and gone and I did not hear even once any mention of Malawi by any of the
candidates and therefore this delusion that Americans or the British or the
Chinese or some other foreign government or institution will solve the problems
in Malawi today is nothing short of self-deception bordering on lunacy.
